Why CBD Infused Beverages Might Be the Future of CBD Products
Are CBD-infused beverages the future of CBD products? If you take a look at what’s happening in the cannabis industry right now you’ll see why that may be the case.
Some of the largest corporations in the world, such as Cola-Cola, PepsiCo, Starbucks, and Diageo (owner of Johnnie Walker and Guinness beer) have shown interest in the cannabis industry. And huge brands, such as Heineken, Budweiser, and Corona are already developing their own lines of cannabis beverages.
So what makes cannabis and CBD beverages so attractive for corporations? Let’s find out.
US Adults Are Drinking Less Alcohol and Consuming Less Sugar
We know that cannabis flower use is slowly declining and it also seems like young adults are consuming less alcohol. But the truth is that the alcohol industry has been slowly declining for years.
Here’s the thing, everybody knows that alcohol is bad for you. You read about it, you hear about it on the news and during your hangover, you always vow never to drink again.
But young adults have been hearing about the dangers of alcohol their entire lives. They grew up with ads and newscasts warning them not to drink. So the fact that they spend more money on alternatives than on alcohol isn’t much of a surprise.
Additionally, alcohol is not the only instant gratification substance that’s plummeting in popularity charts. Sugar is also losing popularity, probably at an even more accelerated pace than alcohol.
Americans are changing their lifestyles. They’re better informed and prefer a healthier lifestyle. More than half of Americans reported living healthier in 2017, and that positive trend continued in the following years as well.
So why is the decreased consumption of alcohol and sugar important in our discussion about CBD beverages?
Well, because the giant corporations eyeing the cannabis industry are some of the biggest names in the alcohol and sugary drinks industries. Their profits are affected by the changing trends in consumption patterns, so they want to write new narratives for their companies.
If only they could find a popular substance that’s healthy and legal in both North America and the European Union to invest in. This is where CBD comes into play.
Why CBD Infused Beverages Attract Big Money
The global cannabis industry is growing quickly. Some reports say it will be worth more than $150 billion by 2027. Which explains why big corporations are curious about CBD.
But here’s the rub: The world is not ready for the cannabis revolution, no matter how many people are currently embracing it. States around the world are reluctant to legalize cannabis consumption for recreational and even for medical use.
However, there’s one slice of the cannabis pie that’s largely accepted all around the world. And that’s hemp cultivation. Hemp is a strain of the Cannabis sativa plant that’s not psychoactive.
Simply put, hemp doesn’t contain enough THC to get you high. And that makes it legal almost everywhere in the world. But hemp is rich in CBD. In fact, most of the CBD products that are available on the market are extracted from it.
Thus CBD is attractive for these large corporations because hemp is easy to cultivate around the world and is a good source of CBD.
How Does CBD Affect Your Health?
Unlike sugar or alcohol, CBD does not damage your health. On the contrary, CBD could actually help you become healthier. Studies have shown that CBD could help ease your anxiety, improve your sleep, deal with pain.
So many people across the US and Europe started using CBD in the last five years or so. It’s estimated that one in seven Americans, especially young adults of up to 29 years of age, use CBD products.
Corporations picked up on this trend. They’re interested in CBD because the substance is appealing for one of their quickly-decreasing demographics – young adults who are interested in healthier lifestyles.
CBD Is Easy to Incorporate in Beverages
Unlike THC, CBD can be extracted and sold as an isolate. The isolate is 99% pure CBD and it doesn’t have a specific taste or smell, so it’s easy to incorporate in different products.
But what makes beverages so special? Because corporations find it challenging to make delicious low-calorie desserts, but they can make tasty low-calorie drinks.
Take Heineken’s Lagunitas beverage line for example – Their CBD drink contains 18 mg of CBD, but 0 calories. The drink is non-alcoholic, it doesn’t contain sugars, and it’s rich in CBD. It checks off everything a young consumer might look for in a drink, so it satisfies the needs of Lagunitas’ target demographic.
In conclusion, CBD beverages are the future of CBD products due to the ease of entry into the market for large corporations that have the production infrastructure and marketing power to promote it to an audience that is clearly interested.