Best Way to Advertise Your Cannabis Dispensary
I think you’ll agree with me when I say that advertising your cannabis dispensary can be really difficult these days.
While cannabis advertising is not as easy as it used to be (once upon a time you could post a video of someone smoking weed on Twitter and nobody would bat an eye), you can still find ways to attract clients to your dispensary.
Use Google My Business
Google My Business (GMB) is a tool that allows you to manage how your business looks on Google Search and Google Maps. The tool lets you add a business name, address, hours, respond to reviews, add photos, and more.
GMB is a vital tool for every brick and mortar business because it shows Google where your dispensary is located. Google then uses this information to feature your business in the search feed of people who are looking for related products when they’re around your shop.
This is great for cannabis businesses because people who conduct local searches (dispensary near me, prerolls near me, etc) are very likely to visit a store that day.
You can find out how to set up a GMB profile for your business here. And here’s some tips to optimize your GMB listing:
- Add as much information as you can – include a profile picture, your hours, parking availability, phone number, and website.
- Add photos – Businesses that feature photos on their GMB listings see 35% more clicks than those who don’t. Plus, these businesses also get 42% more requests for driving directions in Maps.
- Respond to reviews – One of the best ways to engage with your audience is to answer their reviews. Sure, some reviews might not be positive, but you can be courteous and professional and answer those as well.
Take Advantage of Third-Party Ad Networks
Most cannabis entrepreneurs try to post ads using platforms such as Google Ads, AdSense or Facebook Ads. And it’s easy to understand why. These platforms make it really easy to create ads, customize your audience, and deliver the right message to the right people.
But these platforms also have strict regulations for cannabis ads. And these regulations might make it difficult for you to get your ads approved.
Many third-party ad networks accept cannabis and CBD advertising, and most of them are accepted by Google. Using third-party ad networks can help you create and display awesome ads, and they can be optimized to show the ads to interested individuals.
Try and Find Success With Compliant Social Media Ads
We recently published a post explaining the benefits of different social media platforms for cannabis businesses and one about promoting your dispensary on Instagram you might find helpful.
Now, the major problem with advertising on social media as a cannabis dispensary is creating compliant ads. It’s still possible get your ads approved on social media platforms if you follow the guidelines
Avoid using explicit images of cannabis and do not make any medical claims in your ads. Try to encourage people to visit your shop for the experience rather than for the products, and your ads might be approved.
Take The Organic Approach
Your cannabis dispensary exists in a society where people post everything about anything. So people will most likely start to talk about your business at some point.
Being present on social media platforms is a good first step, but if you want to improve your authority, you should also be present on review websites such as Yelp, Google, and of course Weedmaps.
Answering reviews, giving directions, and creating special offers for your followers on these platforms can put you ahead of your competitors.
Influencer Marketing Can Promote Brand Awareness
There are a few different ways you can get away with advertising your cannabis dispensary. Influencer marketing presents an opportunity where you can pay someone with large following to give your brand a shout-out. The trick here is using the right influencers.
They don’t need thousands and millions of followers. Having just few hundred targeted followers can be super helpful. Instagram is loaded with gals and guys reviewing bongs, product, and the like. Find ones that are in your general area and pay them for a shout-out!
Remember There’s No Best Way to Advertise A Cannabis Dispensary
The truth is that there’s no “best” way to advertise your cannabis dispensary. In the current marketing environment, the only way you can thrive is to use multiple advertising channels at the same time.