Celebrity Cannabis Brands Launched in 2020

celebrity cannabis brands up close to see the trichomes

Here are some of the celebrity cannabis brands that launched in 2020:

Celebrity Cannabis Brands Launched in 2020

celebrity cannabis brands method man

Method Man’s Tical Official

Wu-Tang Clan’s Method Man launched his celebrity cannabis brand, Tical Official, on June 12, 2020. This celebrity cannabis brand is unique in relation to its timing and goals.

As people protested throughout the U.S., demanding an end to systemic racism and police brutality, Method Man was building his brand’s product line. The products are solely sold in black-owned and socially conscious dispensaries, highlighting the era in which this brand was established.

The Tical Official brand offers four strains–Cake, OG, Punch, and Gelato–currently available at four dispensaries in Cali (Berner’s in the Haight, Empire, Litco, and Blunts+Moore).

celebrity cannabis brands blues brothers jim

Jim Belushi’s Blues Brothers Brand

Jim Belushi is familiar with the legal cannabis sector. In 2014, he purchased an 83-acre plot of land in Medford, Oregon, and started a cannabis farm, which now serves as the location for their reality-TV series, Growing Belushi. He currently offers six strains in 14 Oregon dispensaries.

In honor of his brother, John Belushi, Jim Belushi launched the Blues Brothers brand in September 2020. Jim partnered with Dan Aykroyd, John’s Saturday Night Live partner, to release the first strain, Bubba D (a cross of Bubba Kush and Triangle Kush).

The first strain became available at Grassroots Cannabis in Skokie, Illinois, as a tribute to where the original Blues Brothers movie was filmed four decades ago.

celebrity cannabis brands viola

Larry Hughes’ Viola Missouri

Former National Basketball Association player Larry Hughes has partnered with his former teammate and current cannabis executive, Al Harrington, to launch two dispensaries and a cultivation and processing center in St. Louis, Missouri. While the venture is set to begin next year, the new company is part of the Harrington-headed Viola, the largest Black-led and owned multi-state cannabis operator in the U.S. After being awarded four Missouri cannabis licenses earlier this year, it became the only Black-owned and operated cannabis firm in the state. The operations are expected to create around 75 new jobs.

While this celebrity cannabis brand launched this year, the dispensaries are expected to open in April 2021.

celebrity cannabis brands jerry garcia

The Garcia Family’s Garcia Hand Picked

The late iconic Grateful Dead frontman, Jerry Garcia, now has a celebrity cannabis brand started by his family. After partnering with Holistic Industries, a multi-state private cannabis firm, the family launched Garcia Hand Picked (GHP) earlier this year.

The Garcia Hand Picked brand includes three flower strains, guitar-shaped edibles, and pre-rolls, all packaged using a watercolor print of Jerry wearing his signature sunglasses. The brand’s Indica, Sativa, and Hybrid strains include a “curated playlist” of Garcia’s jams, with each of the songs chosen to complement each strain.

celebrity cannabis brands jay-z


Jay-Z’s Monogram

Jay-Z launched Monogram earlier this year too. The line partnered with Cali-based canna-company, Caliva, following Jay-Z serving as its chief brand strategist since July 2019.

During his time working with Caliva, Jay-Z acted as an advocate for social justice issues regarding legalization, guiding its creative decisions. This, of course, included outreach efforts and strategy.

Monogram now sells pre-rolls and flower, all of which are high-quality and plentiful in THC. The flower used in these products is grown in small batches, giving each plant plenty of attention to grow potent.

The Monogram brand is also unique as it has a board of cannabis experts who grade and choose the brand’s flower by hand. Between humidity control, post-harvest care, trimming, and flushing, Monogram put in the extra work to ensure high-quality finished product.

celebrity cannabis brand carlos santana

Carlos Santana’s Mirayo by Santana

Carlos Santana, in partnership with Left Coast Ventures, launched celebrity cannabis brand Mirayo by Santana. This brand has three “strains or categories of consciousness.”

The name, “Mirayo,” combines “my” and “ray” in Spanish, which Santana hopes will act as an empowering message to the world to “follow your light.”

In one statement, Santana said the following:

“In my experience, cannabis has special properties that enhance meditative reflection and creative expression. It can dispel negative doubt to reveal the everlasting gift of our uniqueness. With Mirayo, I hope to help people use cannabis as a door to a more benevolent behavior like kindness and compassion.”

Mirayo’s products come in five-packs of half-gram pre-rolls and 7-gram jars. These are the strains available:

Radiance: Radiance is a sativa that focuses on expanding one’s energy outward, reaching for divine wisdom and inspiring creative expression.

Symmetry: Symmetry is a hybrid that aims to harmonize the inward and outward, mind and body, to elevate one’s perception.

Centered: Centered is an indica that gently guides consumers toward inner peace, insightful stillness, and transcendence of the physical state.

celebrity cannabis brands 2020 mini dogwalker joints

Mickey Hart’s Mind Your Head

In another celebrity cannabis brand partnership with Left Coast Ventures, Grateful Dead drummer Mickey Hart launched a pre-roll cannabis brand called Mind Your Head. The product line includes Magic Minis, one-third gram Chemdog pre-rolls that come in 10-pack tins that feature Hart’s artwork. At this point, the products are only sold in Cali.

The Chemdog strain was first found outside of a Grateful Dead concert in Deer Creek, Indiana, in 1991. This eventually spawned other highly desirable strains like OG Kush and Sour Diesel.

celebrity cannabis brand by jimmy buffet

Jimmy Buffet’s Coral Reefer

Jimmy Buffet launched a celebrity cannabis brand called Coral Reefer in partnership with Surterra Wellness. The line includes concentrates, vape pens, and cartridges with on-brand names, including Cabana Daydreamin’, Seas the Day, and Surfin’ in a Hurricane. This brand also offers the TideRider pen, a portable vape designed to look like a miniature surfboard.

In a press release, Buffet said, “It never dawned on me that Coral Reefer would be anything other than a cool name for a tropical band born out of the Key West lifestyle in the mid-70s. But life is supposed to be about having fun and staying healthy enough to enjoy it. I think Coral Reefer will help a lot of folks do that.”

Buffet’s line will be distributed exclusively at Surterra dispensaries in Florida. But the products should stock shelves in Cali and Nevada by Summer.

Concluding on Celebrity Cannabis Brands Launched in 2020

Some of the most iconic celebrity cannabis brands were launched in 2020. But other brands entered the legal sector as soon as it opened.

For instance, one of the most iconic cannabis connoisseurs and rappers in the U.S., Snoop Dogg, became involved in the legal sector in 2015 when he partnered with LivWell. His brand, Leafs by Snoop, was one of the first to become established.

Another cannabis icon, Willie Nelson, placed his Willie’s Reserve cannabis products on shelves in Colorado and Washington stores during 2016. And let’s not forget about Tommy Chong’s cannabis brand, Chong’s Choice, with a product line that’s been available in Arizona, Illinois, California, Washington, Oregon, and Nevada since 2016.

Which celebrity cannabis brand do you believe will be a winner? Leave a comment below! 


Louis Levey is the Content Success Manager and Founder at No Strings Content. He's passionate about helping cannabis businesses use content to attract, educate, and convert audiences. His hometown is Boca Raton, Florida, but he currently lives and works remotely in Chiang Mai, Thailand.

Leave a Reply

Your email address will not be published. Required fields are marked *