Companies Inflating THC Content; Can Cali Stop Them?

Patch reported that California regulations and consumer habits tend to focus on cannabis product THC content. In turn, some people are working to manipulate lab results to elevate their prices.

California regulations and consumer habits emphasize the THC content of cannabis products. This has encouraged bad actors to manipulate lab results and sell their products at a higher price.

Research highlights that the perceived consumer value of a cannabis product depends on two main contributing factors; THC percentage and the budtender’s recommendations. However, a fascination with THC concentration has led people to inflate their potencies.

This is partial because of the idea that potency is the main characteristic that shows product quality. However, this idea stems from regulators solely requiring companies to disclose THC and CBD concentrations on medicinal and recreational cannabis products.

Author:
Louis Levey is the Content Success Manager and Founder at No Strings Content. He's passionate about helping cannabis businesses use content to attract, educate, and convert audiences. His hometown is Boca Raton, Florida, but he currently lives and works remotely in Chiang Mai, Thailand.

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