Dispensary Marketing Tips to Get More Customers in 2020

dispensary marketing tips image 2020

As the competition becomes more fierce, dispensary operators have to use strategic dispensary marketing tips to grab their market share. In this article, we go over several dispensary marketing tips to bring your marketing efforts to the next level.

Looking for the Best Dispensary Marketing Tips? We’ve Got You Covered!

Anyone operating a dispensary wants to determine the best way to maximize their ROI. So if you’re reading this article, you’re likely looking for the most effective dispensary marketing tips and ideas to help you reach your goals.

Whether you’re a dispensary owner in California or another state where legal cannabis is accessible, your dispensary marketing plans should highlight the most profitable dispensary marketing tactics. This is especially crucial as cannabis has been deemed essential during the pandemic.

Here are some of the top dispensary marketing tips you can use to acquire more customers.

Dispensary Marketing Tips to Attract Budget-Conscious Consumers

As one of the most reputable cannabis-related sites in the industry, Leafly offers this dispensary marketing tip:

Offer a Buy-One-Get-One, a Build-Your-Own-Preroll-Pack, assemble grab bags full of goodies (such as a preroll, a gram, an edible, some stickers) available for a set price – play around with your options and create something fun and alluring that will excite returning and potential customers and drive them to your e-store or retail dispensary.

The majority of online consumers wait to make their purchases until they’re on sale. According to Invesp, 64 percent of online consumers don’t buy until the item is on sale, with 59 percent of consumers searching for a promo code before purchasing.

So what does this tell us?

For starters, offering discounts and special offers works. Rather than waiting around for other dispensaries to offer incredible deals, your dispensary should make the sale.

Even if your deal is barely profitable, converting a new customer – and getting their email address – allows you to remarket to them. Eventually, you can upsell them and increase your profitability in the process.

Whether you own a brick-and-mortar dispensary or an e-dispensary, multi-buy promotions and discounts drive traffic, increase sales, and help you clear your inventory. Try a variety of dispensary promotions to see which works best for you.

Dispensary Marketing Tips to “Fertilize” Your Online Presence

While this should come as no surprise, some people don’t incorporate technology in their dispensary marketing plan. Even though brick-and-mortar dispensaries can operate solely on foot traffic and word-of-mouth, why not take advantage of the internet’s popularity?

At the beginning of 2020, 4.5 billion people are online. With the advent of the internet, we’re (rightfully) seeing a significant shift in the way businesses reach their consumers. Whether you’re operating a dispensary, a bowling alley, a snow cone stand, or something else, it would be best if you would begin establishing and growing your online presence to market your business.

Let’s start with email marketing for dispensaries.

Email Marketing for Dispensaries

Keep your dispensary customers in-the-know about your menu, products, discounts, and industry news. You can use emails to stay in touch and even upsell your customers, offering them new strains, accessories, and other cannabis products.

The deals we spoke about in the last section? You should send out an email blast to all of your current customers to let them know.

Email marketing as a dispensary tip is one of the least expensive ways to increase sales. This form of marketing usually returns $38 for every $1 you spend on it.

As you can see, this is a dispensary marketing tactic that works. Create a weekly or even monthly email newsletter to stay in touch. Then, offer updates on everything pertaining to your dispensary. Here are some updates you’ll want to include:

  • Current Menu & Menu Updates
  • New Budtenders Joining Your Team
  • Special Coupons for Repeat Customers
  • Special Deals for New Customers
  • Upsell Opportunities
  • Cannabis Industry News
  • & More

Social Media Marketing for Dispensaries

Between Instagram and Facebook, social media marketing for dispensaries works. Both platforms allow you to post high-quality images and videos, labeling them with hashtags, geo-locations. These efforts help more consumers find your content – and your business – organically.

Instagram dispensary marketing is quite common since it can achieve so much engagement. To effectively post your dispensary’s content on Instagram, it’s best to remember these tips:

  • Post daily and keep your stories relevant.
  • Use an Instagram post scheduler to plan your posts ahead.
  • Find relevant, trending, and popular dispensary-related hashtags to use in your posts.
  • Respond to inquiries via Instagram to build brand loyalty.
  • Use influencers and brand ambassadors to establish trust and drive traffic.

These dispensary marketing tips for Instagram will help you reach more consumers within your consumers’ demographics organically. Here’s Statista’s breakdown of Instagram’s demographics by age:

  • 75% of 18- to 24-year-olds are on Instagram
  • 57% of 25- to 30-year-olds are on Instagram
  • 47% of 30- to 49-year-olds are on Instagram
  • 23% of 50- to 64-year-olds are on Instagram
  • 8% of 65+-year-olds are on Instagram

Facebook is also worth including in these dispensary marketing tips. You’ll find consumers across a wide range of demographics on Facebook. Here’s Statista’s breakdown of Facebook’s demographics by age:

  • 76% of 18- to 24-year-olds are on Facebook
  • 84% of 25- to 30-year-olds are on Facebook
  • 79% of 30- to 49-year-olds are on Facebook
  • 68% of 50- to 64-year-olds are on Facebook
  • 46% of 65+-year-olds are on Facebook

With so many potential consumers easily accessible on these platforms, it’s worth allocating some resources to reach them.

The best part? You don’t even have to be a social media marketing expert to move the needle. All you need is high-quality images and videos, some catchy captions, and the right hashtag research to start getting traffic today.

Reflecting on These Dispensary Marketing Tips

While it’s always good to do what’s working, try to do things differently. If you see your competitors offering a great deal, push an even better deal. Check your competition and strive to be better.

As with all highly competitive industries, the cannabis industry demands some creativity. Whichever dispensary marketing strategies you decide to use, remember who you’re marketing to and think from their perspective.

Which deals will appeal to your consumers? Is there content that will provide more value to your followers?

Become familiar with your audience, elevate the value you offer, and sell them on your offerings to drive conversions and maximize your ROI.

Did you love this read? Then make sure to check out some of our other articles too!

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Author:
Louis Levey is the Content Success Manager and Founder at No Strings Content. He's passionate about helping cannabis businesses use content to attract, educate, and convert audiences. His hometown is Boca Raton, Florida, but he currently lives and works remotely in Chiang Mai, Thailand.

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