Justice Joints Set to Donate All Profits to Social Equity
Canndescent, a California-based luxury cannabis flower brand, is launching a new line of cannabis called Justice Joints. This venture will donate 100 percent of its profit towards social equity and expungement efforts.
With so many prisoners sitting in prison as a result of the War on Drugs, the cannabis line’s mission is set to change the lives of many. Canndescent CEO Adrian Sedlin commented on the company.
“Justice Joints provides an opportunity for the entire cannabis community to rally and to change the world we have into the one we want,” Sedlin announced with the debut of this line. “As industry participants, we feel a massive imperative to help the thousands of people still jailed for selling the same plant we do and to increasing participation opportunities for those communities disproportionately impacted by the War on Drugs.”
The role that Justice Joints would play in the social justice ecosystem might seem obvious now. But it took thoughtfulness to determine how Canndescent could advocate for social justice. Sedlin explained that they “cultivate, ideate, and distribute world-class cannabis brands.” They thought about what they could do and decided they’d create an initiative into the company to ensure every day allows their employees and the whole cannabis community to push for change.
Canndescent is now working with the Last Prisoner Project, a non-profit organization composed of social justice leaders and drug policy reform experts working towards the release of cannabis prisoners. The organization also helps them rebuild their lives once they’re released.
Within the next few months, Justice Joints plans to inaugurate a grant program that encourages participation and ownership of BIPOC (Black, Indigenous, and People of Color) communities within the cannabis sector.
One board member of Last Prisoner Project, Erik Murray, says Justice Joints truly addresses the need for reform in the criminal justice system.
“Last Prisoner Project can’t express enough gratitude to the consumers who purchase this great product and for their contributions to our collective efforts to bring these cannabis prisoners home,” he said.
Justice Joints will start selling pre-rolled grams for less than $10. The brand plans to have its products available in licensed dispensaries throughout Cali by next month.