Study Shows Strain Name Inaccuracies & Poor Labeling

Marijuana enthusiasts have long believed that marijuana strains don’t have proper names.

Image depicting various cannabis strains
Image from Marijuana Business Daily

For instance, Blue Dream flower from Colorado is wildly different in flavor, taste appearance, and effect compared to Oregon flower with the same name.

In reality, the quality may differ significantly between two different cannabis retailers located on the same street.

Then, there’s research that supports this belief.

According to Marijuana Business Daily, researchers at the University of Colorado Boulder and the University of Colorado Boulder, and the Seattle-based cannabis commerce platform Leafly published a research study in the peer-reviewed journal PLOS One in May. The study found that cannabis labeling “do not consistently align with the observed chemical diversity” of the product.

And not only that, the study found that the labels were not sufficient to convey to customers the entire spectrum of terpenes and cannabinoids, which could be beneficial to help customers comprehend the plant and make better decisions regarding purchases and consumption.

“It’s like if your cereal box only showed calories and fat and nothing else,” the report’s co-author, Brian Keegan, an assistant professor of information science at the University of Colorado Boulder, said in a news release.

“We as consumers need to be pushing for more information. If we do that, the industry will respond.”

Louis Levey is the Content Success Manager and Founder at No Strings Content. He's passionate about helping cannabis businesses use content to attract, educate, and convert audiences. His hometown is Boca Raton, Florida, but he currently lives and works remotely in Chiang Mai, Thailand.

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