Will Cannabis Flower Be an Outdated Method of Consumption?

Will Cannabis Flower Be an Outdated Method of Consumption

Is cannabis flower an outdated method of cannabis consumption? As the number of people who consume cannabis grows, it seems that the popularity of cannabis flower declines. Cannabis flower sales are slowly but surely losing their duel with cannabis derivatives.

In 2016 alone, the demand for cannabis flower dropped from 85 percent of sales in January to 64 percent by the end of the year. And that seems to be the trend in the following years as well.

A delivery service that allows California patients to purchase cannabis products from over 100 dispensaries confirmed that cannabis flower represented 80 percent of their sales back in 2014. But in 2017, the company’s flower sales barely reached the 50 percent margin.

Over the course of four years, the popularity of cannabis flower in Colorado dropped from 69 percent in 2014 to only 43 percent in 2018.

Why are cannabis enthusiasts turning away from flower? And is cannabis flower going to make a comeback?


Cannabis Flower Remains Popular in Emerging Markets

Even though cannabis flower is slowly losing its popularity, it’s still the most popular consumable product in emerging markets. One of the reasons cannabis consumers in new markets choose flower over cannabis derivatives is their familiarity with the product.

Flower is typically easier to acquire on the black market. It’s been the norm and people tend to stick to what they know when legal markets emerge. But, as a legal market expands, new consumers want to try out cannabis, and not all of them want to consume flower.


Cannabis Flower Is Not User-friendly

Cannabis flower might not seem very user-friendly to the modern consumer, especially to those who try cannabis for the first time. The general concept is that you have to know how to roll a joint or how to use an accessory such as a pipe or a bong to consume flower. Sure, you could buy pre-rolls, but pre-rolls can be more expensive than derivatives and they’re not as discreet.

So people who are infrequent cannabis consumers might prefer to use vapes, concentrates or edibles over cannabis flower.


The Cannabis Market Changed

It’s also important to note that the cannabis market has changed in the last few years. Cannabis companies are now trying to create products that appeal to a wider range of consumers. As a result, edibles – a product category that attracted only a few people years ago (5.4 percent in 2011) – now make up for 12 percent of the US cannabis market.

You might be wondering why so many prefer edibles nowadays. Well, one of the main reasons is that there are a lot of edibles to choose from, so you’re bound to find something you like. Now there are gummy bears, chocolates, protein bars, water, wine, beer, coffee, energy drinks, you name it, all infused with cannabis.

Edibles are discreet, easy to use, safe, and have a precise dosage of cannabinoids. If you consume a cannabis edible and you enjoy the experience, it’s likely that you’ll get the same experience the next time you have it.


Big Money Invest in Cannabis

In 2018, Bloomberg announced that Coca-Cola was interested in the cannabis industry. And that’s not the only corporate giant that’s keeping a close eye on the cannabis market.

Heineken launched its own line of cannabis drinks called HI-FI Hops. AB InBev, the owners of Budweiser beer, formed a partnership to produce a new cannabis drink, the owners of Corona spent $4 billion to develop a line of drinks, and the list can go on.

These massive investments show that the trends in cannabis consumption are about to change for good. If giant corporations are investing billions to produce edibles, you can be certain they’ll invest billions more to push their products to the market.


The Cannabis Industry Will Overtake Alcohol

In 2019, a report showed that young people consume less alcohol than older generations. Now, this might seem like a positive trend, since alcohol use disorder affected 14.4 million US adults in 2018, but it also means a loss of income for big corporations.

So it shouldn’t surprise anyone that these corporations are now investing in the cannabis industry. They’re going after the profit. And unfortunately, cannabis flower is not on their agenda.

Thing is, smoking already has a bad reputation. Everywhere in the world, authorities are coming up with more laws that forbid smoking in public areas. You can’t smoke in restaurants, you can’t smoke at work, you can’t smoke near schools or public institutions. Who knows where you won’t be allowed to smoke in five years’ time?

So corporations steer away from cannabis flower because it doesn’t seem like a good investment for now. They invest in drinks and other edibles – in things they could mass produce and you could consume in public places.


Cannabis Flower Is Not Dead

Ultimately, flower is not dead, and it’s surely not going to die. After all, flower is the primary ingredient for all the other cannabis products, whether they are edibles or topicals. Cannabis flower will still be widely consumed, no matter how big edibles become in the future.


Victor is a writer, digital marketer and gif-lover. He writes about cannabis, health & wellness, marketing, and more.

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